Propaganda is a deadly weapon
Essay on the father of propaganda, Israel Palestine and how the western media has been brainwashing society for generations
Mar.10.24
Propaganda is a deadly weapon.
If I can make you believe anything, I own you.
Doesn’t matter if it’s true or not.
If I can make you believe it, I can make you do anything.
It’s how propaganda has worked for generations.
First coined by Edward Bernays in the 1920s.
Watch the Century of the Self (link here).
It’s a 4 part BBC documentary that a few hours long but WOW is it mind-blowing.
It’ll completely change the way you see the world and the media.
The man who started it all was Edward Bernays.
He was employed by the British and American governments in World War I and World War II to convince the population to support the war.
He wrote his famous book titled ‘Propaganda’ in 1928 about how to use messaging to get people to do what you want. (Read my notes here)
Corporations ate it up and started to employ him as a consultant.
He created campaigns that have stood the test of time.
One example is what he did with cigarettes.
Cigarette companies were seeing stagnant sales because only men smoked.
He unlocked a brand new market by getting women to smoke in a famous incident in New York.
He coined it ‘Torches of Freedom.’
While everyone at that time was watching the Easter parade, he had models walk out and interrupt the parade with cigarettes.
All of a sudden, women aroud the world started to smoke.
He did this by preying on desire.
That’s advertising.
It’s why celebrities and athletes get paid millions.
If your favourite person or your idol is selling something, you want it.
Whether consciously or unconsciously.
It’s amazing how propaganda shapes our world.
Always has been and always will be.
But the modes of propaganda are changing.
It used to be controlled by small groups of people.
Those who owned the modes of distribution.
The printing press.
Then radio.
Then TV and movies.
Now social media.
Anyone is a creator.
Which means anyone can share their story.
Those in power can’t control the narrative anymore.
It’s why people distrust the mainstream media.
All the American news outlets are propaganda machines.
All of them.
CNN.
ABC.
NBC.
CBS.
FOX.
Just like every other news organization.
But their armour is breaking.
The world can see what is happening right on their phones.
Enter Israel Palestine.
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